In September 2022, the annual Miss Finland pageant took center stage at Helsinki’s historic Valkoinen Sali hall, broadcasted live on television. Finnartist Ltd, the organizers behind Miss Finland, entrusted us with the task of creating and managing the event's visuals while designing the staging within the venue, which boasts a rich history dating back to the 1920s.

We rose to the occasion by crafting a triangular catwalk extending from the hall's original stage, providing contestants with ample space to engage with the audience effectively. Positioned prominently for both live and televised audiences were two Absen T5 LED screens, strategically arranged in a left-right formation with a central entry point for participants.

Our goal was to ensure that the LED screens served as a visually stunning backdrop, ready for the cameras. They had to seamlessly accommodate wide shots and close-ups, displaying pre-made branded graphics while seamlessly integrating pre-shot inserts for the live audience.

Visual design: Max Lapinsuo-Sylwén

Light operator: Toni Mustikka

Video operator: Antti Huusko

Technical production: Capital AV / Johannes Koivisto